Monday 10 January 2011

Sony LED TV - Bravia Range Review

Did you know that the first ever LED TV was a Sony? It's true the Sony Qualia hit the streets in 2004 a fact that surprised me as I thought LED TV was far more recent.

And, if you've watched LED TV you'll understand why all the TV manufacturers were racing to get to market first. It's generally accepted that a LED lit screen is "twice as good" as the standard Cathode Ray lighting in terms of brightness and color density. Don't ask me how they measure that though!

Local Dimming has been sold as a marvel of LED TV, and to be fair it is very clever. This is a feature of RGB Dynamic LED TVs. In simple terms this is where the black areas of the screen actually turn off to give you the blackest blacks possible and consequently amazing contrast. Most sets these days are RGB Dynamic. You can also get Edge-Lit and Full-Array sets. These offer a very slight lessening in picture quality (it's hardly noticeable in all honesty) and are slightly better on power consumption.

The Bravia brand is where Sony sell all of their TVs in the current market and it is without doubt a brand of some stature selling millions of dollars' worth of Sony LED TVs each year. So given the popularity of LED TVs, and the fact that enthusiasts seem to favor Sony, I thought I'd take a look at the Bravia range.
The 32 Inch KDL32EX600 is the starting point for the Bravia range. With a feature list that would be at home on a much larger model this amazing little TV comes with full 1080p HD. This is unusual on such a small screen. The trade-off is a lower refresh speed (60 or 120 Hz, it's not made clear), but with full HD and on the smaller screen it still leaves you with a brilliant and crisp picture. And with a price tag of around $6-700 for a Sony LED TV, this set is a real winner.

If you have a smaller viewing area or want a TV in the bedroom or kids room, this is a great set to buy.

The full Sony Bravia range goes from the 32 Inch screen through the following screen sizes 40, 42, 46, 50, 52, 55 and 60 inch screens. The jewel in the crown is the new Sony XBR60LX900 60" 3D 240Hz LED HDTV. This is a stunning piece of television kit there is no doubt about that! The list of features is extensive and it comes with integrated wi-fi (Samsung please take note), but the price tag is a bit severe at $4,499. This is only marginally cheaper than Samsung's top of the range 65 Inch 3D offering and LG come in cheaper with their top end offering. Having said all that, the reviews I've read rate this particular LED very highly indeed.

The most popular screen size for any LED TV purchases seems to be the 46-52 inch range. My brother-in-law has just upsized to a 55 inch screen and personally I think it's a bit overbearing for the viewing room size. We have a similar sized room and I think our 46 inch is just right. However, as far as the Bravia range is concerned if you were to push me for my favorite model, I'd have to say, for price versus peformance, it would be the Sony Bravia EX700 52 Inch LED TV. Now at around $1,700-1,800 it is an advanced TV at a very reasonable price.

Indeed, if you look around the last pre 3D LED TV releases there are some absolute bargains to be had right now. I think this is for two reasons. Firstly the new range of 240Hz and 3D TVs are now being released and secondly, we're not quite out of the economic woods just yet and stores are still very keen to make any sales they can. So, it's my belief that this is probably the best possible time to get a new LED TV. In fact I wouldn't even accept the tag price...I'd ask for a deal! Although I think it would be difficult to beat online prices such as those at Amazon.

In fact it's probably the best possible time to get a new LED TV. To be honest I wouldn't even accept the tag price in the Store...I'd ask for a deal! Although I think it would be difficult to beat online prices such as those at Amazon.

When all is said and done, you will always do well if you buy a Sony LED TV. It's a front runner brand that offers a solid track-record and their TVs always perform well in terms of both reliability and quality and of course picture quality.

To conclude, if you want a new LED or 3D you won't go wrong with any Sony model, but for the newer and more advanced models do expect to pay a small premium. Looking at prices, Sony and Samsung are on a par in most screen sizes for both features and quality. LG are certainly on the move and do currently have a price advantage, but for what they are starting to deliver...they will surely have to increase prices to offer the same level of performance and functionality.

Like no-one ever got fired for buying IBM in the 70's, you won't go wrong with a Sony LED TV. Top notch technology, great crystal clear, brilliant pictures with all the connectivity and functionality you could need and very reliable to boot.

Check out the latest Sony LED TVoffers.

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